SERVICES

Participate in the action
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IMAX Is Believing®, whether it’s out in an alternate universe or down in the deep blue sea. We’ve architectured and positioned everything in our IMAX® theatres to create the most intense colour, contrast and sound you could possibly encounter. So real you’ll forget you’re in a theatre. Go beyond watching a movie to The IMAX® Experience®—the world’s most immersive movie impression.

Indulge your children
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Should the younger ones tag along with you to the movies? They could, but how about something special and exclusive just for them? We present a special cinema for our youngest fans with fun seating and facilities in a safe, child-friendly setting. Novo’s KIDZ screen only features family-appropriate films specially chosen with our younger guests in mind.

Ultra-realistic cinema
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Engage in the exhilarating experience of 3D. We’ll give you the most incomparable movie experience you’ll ever want. In typical Novo style, we’ll go beyond the 2-dimensional with bigger and brighter visuals, better sound clarity, and true-to-life images. Watch the latest 3D titles in comfort; enjoy each hyper-realistic adventure exactly the way the filmmaker intended you too.

Immersive cinema at its best
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Enjoy the total sensory experience of MX4D® Motion EFX Theatre - the newest evolution in 4D cinema. Experience the action on the screen from the built-in motion and effects in your MX4D® theatre seat. We’ve created a unique immersive environment for you with our special EFX generators that allow you to “feel” the movie’s jolts and pokes, the wind and water, and yes, even the scents.

Experience cinema in the lap of luxury
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When you will not compromise and want only the best, we’ll give you just that—our 7-star luxury cinema experience. We’ve create this especially for you. Enter our private VIP lounge, be cosseted by a personal butler service, select from our fine-dining menu, and enjoy watching your movie in fully-reclining, automated seats. We even offer valet service in select locations.

Emirates NBD Stay Entertained
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Save 15% at Novo Cinemas with your ENBD Card.

Arab Bank Credit Card Promotion
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Use your Arab Bank Credit Cards at Novo Cinemas to buy 1 ticket and get 1 free. Plus enjoy 15% off snacks and drinks

NBF Credit Card Promotion
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Promo code - NOVO50
Get 15% off on tickets and 60% cashback on your spend at Novo Cinemas with your NBF Credit Card

Blockbuster Deal at Novo Cinemas
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Up to 25% discount plus 50% cash back by using your Samba Card

It's always movie time
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Get 50% cashback (up to AED35) on a minimum spend of AED70 and above.

ESAAD Discount
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All ESAAD members can now enjoy 20% Off on movie tickets.

Mashreq 2-for-1 Deal
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With Mashreq you can watch 2 movies for the price of 1.Get 50% off at Novo Cinemas using the Mashreq Novo Cinemas Credit Card.

Free Starter at Hard Rock Cafe
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Not Available
Hard Rock Cafe offers you a free starter if you show them your Novo Cinemas ticket.
WORKING HOURS
Monday | 2:00 PM - 3:00 AM |
Tuesday | 2:00 PM - 3:00 AM |
Wednesday | 2:00 PM - 3:00 AM |
Thursday | 2:00 PM - 3:00 AM |
Friday | 12:00 PM - 3:00 AM |
Saturday | 12:00 PM - 3:00 AM |
Sunday | 2:00 PM - 3:00 AM |
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REVIEWS
What people say about us
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