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DESCRIPTION

Our theaters are cinematic experience hubs creating lasting memories for every customer. Novo brings movies to life, letting guests choose from 2D, 3D, MX4D, IMAX with Laser and luxury 7-Star VIP suites for their comfort. The latest offering, Novo Kidz, introduces a playful theatre experience for young children to celebrate birthdays in a vibrant setting. Supporting the in-theatre entertainment are bespoke gourmet menus, the latest trends in cinema snacks including frozen popcorn, fresh crepes and healthy treats, as well as all-time favorite drinks with additional treats such as Haagen-Dasz signature milkshakes. We are committed to providing every community with a personalized and outstanding entertainment experience placing cinema-goers at the forefront.

DISCOUNT NOTE

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RATING

5.0

Excellent

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SERVICES

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Participate in the action

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IMAX Is Believing®, whether it’s out in an alternate universe or down in the deep blue sea. We’ve architectured and positioned everything in our IMAX® theatres to create the most intense colour, contrast and sound you could possibly encounter. So real you’ll forget you’re in a theatre. Go beyond watching a movie to The IMAX® Experience®—the world’s most immersive movie impression.
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Indulge your children

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Should the younger ones tag along with you to the movies? They could, but how about something special and exclusive just for them? We present a special cinema for our youngest fans with fun seating and facilities in a safe, child-friendly setting. Novo’s KIDZ screen only features family-appropriate films specially chosen with our younger guests in mind.
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Ultra-realistic cinema

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Engage in the exhilarating experience of 3D. We’ll give you the most incomparable movie experience you’ll ever want. In typical Novo style, we’ll go beyond the 2-dimensional with bigger and brighter visuals, better sound clarity, and true-to-life images. Watch the latest 3D titles in comfort; enjoy each hyper-realistic adventure exactly the way the filmmaker intended you too.
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Immersive cinema at its best

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Enjoy the total sensory experience of MX4D® Motion EFX Theatre - the newest evolution in 4D cinema. Experience the action on the screen from the built-in motion and effects in your MX4D® theatre seat. We’ve created a unique immersive environment for you with our special EFX generators that allow you to “feel” the movie’s jolts and pokes, the wind and water, and yes, even the scents.
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Experience cinema in the lap of luxury

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When you will not compromise and want only the best, we’ll give you just that—our 7-star luxury cinema experience. We’ve create this especially for you. Enter our private VIP lounge, be cosseted by a personal butler service, select from our fine-dining menu, and enjoy watching your movie in fully-reclining, automated seats. We even offer valet service in select locations.
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Emirates NBD Stay Entertained

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Save 15% at Novo Cinemas with your ENBD Card.
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Arab Bank Credit Card Promotion

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Use your Arab Bank Credit Cards at Novo Cinemas to buy 1 ticket and get 1 free. Plus enjoy 15% off snacks and drinks
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NBF Credit Card Promotion

Price/Rates Promo code - NOVO50
Get 15% off on tickets and 60% cashback on your spend at Novo Cinemas with your NBF Credit Card
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Blockbuster Deal at Novo Cinemas

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Up to 25% discount plus 50% cash back by using your Samba Card
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It's always movie time

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Get 50% cashback (up to AED35) on a minimum spend of AED70 and above.
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ESAAD Discount

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All ESAAD members can now enjoy 20% Off on movie tickets.
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Mashreq 2-for-1 Deal

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With Mashreq you can watch 2 movies for the price of 1.
Get 50% off at Novo Cinemas using the Mashreq Novo Cinemas Credit Card.
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Free Starter at Hard Rock Cafe

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Hard Rock Cafe offers you a free starter if you show them your Novo Cinemas ticket.

WORKING HOURS

Monday 2:00 PM - 3:00 AM
Tuesday 2:00 PM - 3:00 AM
Wednesday 2:00 PM - 3:00 AM
Thursday 2:00 PM - 3:00 AM
Friday 12:00 PM - 3:00 AM
Saturday 12:00 PM - 3:00 AM
Sunday 2:00 PM - 3:00 AM
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REVIEWS

What people say about us

Excellent

5.0

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